Pratts dominate footy rich list

Jeanne Pratt (centre) launches the Dick Pratt Cup with Carlton captain Chris Judd, Jeanne Pratt and Collingwood captain at Raheen, with a statue of Dick Pratt. Picture: Michael Dodge Source: Herald Sun

The Pratt family at an American Australian Association benefit dinner honouring Jeanne Pratt, Anthony Pratt and the Pratt foundation. Picture: Aaron Francis Source: The Australian

Mark Robinson and Michael Warner debate the top 10 most powerful people in footy

IT'S little wonder Carlton could afford to pay out Brett Ratten and sign Mick Malthouse last September.

The multi-million-dollar transaction was chicken feed when you consider the calibre of BRW Rich List members involved at the club.

Four of the wealthiest people in the game belong to Carlton.

Vice-president Jeanne Pratt, the widow of former Blues president and cardboard king Richard Pratt, is the matriarch of the family's $5.45 billion Visy Group packaging empire.

Her son-in-law Raphael Geminder, who runs his own offshoot of the company, also sits on the Carlton board, while billionaire pokies king Bruce Mathieson, a former Blues director, has gifted hundreds of money-spinning gaming machines to the club he loves.

Rivers of gold flow into the club's coffers thanks to Mathieson's generosity.

Then there's Zac Fried, the Blues board member who controls his family's $1.15 billion Spotlight Group.

Australia Post chief executive Ahmed Fahour and Pricewaterhouse Coopers boss Luke Sayers were added to Carlton's board last year as were Mathieson's nephew, businessman Craig Mathieson, and BRW Young Rich List member Ryan Trainor.

But footy's big bucks are not restricted to the Blues.

Collingwood has its own member of the Pratt empire in director Alex Waislitz.

Waislitz runs the family's investment arm Thorney Investment Group worth more than $1 billion in its own right.

He has already pledged $10 million out of his pocket as gift to the Magpies and is a close confidante of president Eddie McGuire.

Gallery: The 10 most powerful people in football

The richest AFL commission member is newcomer Paul Bassat, who made his fortune with his brother Andrew establishing the SEEK employment services website.

Essendon has wealthy businessman and former Toll Holdings chief Paul Little ($920 million) on its board, Hawthorn has Flight Centre co-founder Geoff Harris ($510 million), Geelong Frank Costa ($310 million) and North Melbourne Peter Scanlon ($660 million).

AFL RICH LIST

1. Jeanne Pratt
Carlton vice-president. Widow of former Blues president Richard Pratt. Co-chair with eldest son Anthony of family's flagship company, Visy. Family wealth $5.45 billion.

2. Alex Waislitz
Collingwood director. Married Richard and Jeanne Pratt's daughter Heloise. Runs Thorney Invesments, born from the Pratt empire.

3. Raphael Geminder
Carlton director. Married Richard and Jeanne Pratt's daughter Fiona. Runs PACT Group packaging company, an offshoot of the Pratt empire.

4. Zac Fried
Carlton director. Executive director of the family's retail and property investments. Family wealth put at $1.15 billion.

5. Bruce Mathieson
Carlton powerbroker. Hotel and poker machine industry king. $1.14 billion.

6. Paul Little
Essendon director. Former Toll Holdings chief turned property tycoon. $920 million.

Managing Director of Toll Holdings Paul Little announces his retirement. Picture: Ellen Smith Source: Herald Sun

7. Peter Scanlon
North Melbourne benefactor. Low-profile businessman whose son Brady sits on Kangaroos board. Family wealth $660 million.

8. Geoff Harris
Hawthorn vice-president. Co-founding partner of Flight Centre. $510 million.

9. Frank Costa
Geelong patron and former president. Fruit and vegetables, property development. Family wealth $310 million.

Frank Costa celebrates Geelong's premiership. Picture: Bruce Magilton Source: Herald Sun

10. Paul Bassat
AFL commissioner. SEEK employment website co-founder. $220 million.

Source: Business Weekly Review, 2012.

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